A few short years ago, adidas Running was getting lapped by the competition. Runners had tuned the brand out.

Adidas Case Study

Enter Boost, a revolutionary
shoe cushioning.

Sockeye and adidas created a technology
story that all runners could relate to.

Adidas Case Study

Our campaign, “Dropping Ball,”
had unlimited applications.

We partnered across brand and product
teams, crafting messaging for the launch
campaign that would live on the product itself.

Adidas Case Study
Adidas Case Study


We helped adidas take Boost across
categories — from the court, to the street,
to the hottest sport brand in the world.

Adidas Case Study

“Sockeye is our secret weapon.”

— Ryan Morlan, adidas VP Global Brand Communications