Breakside

Breakside Brewery

When Breakside called us, we already loved their beer, so it was easy to help them build a brand to match the glory of the award-winning liquid. We refashioned their brand experience, even assisting with imagery and design at their new brewpub in Portland’s Slabtown neighborhood. Through some tedious yet delicious liquid research, we created a brand ethos combining “seeking” and “enjoying.” With this positioning, Breakside connects with loyalists and new drinkers, as well as primed them to break into new markets.

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