Dairy Farmers of Wisconsin
Wisconsin is America’s Dairyland for a reason. The state produces the best dairy in the world, but milk demand has tanked and prices have stagnated, leaving the state’s dairy farmers a little beaten down. To boost pride, we renamed and rebranded their organization from the super catchy Wisconsin Milk Marketing Board to Dairy Farmers of Wisconsin. The rebrand put the focus where it belongs: on the farmers that put the state on the map in the first place.