pFriem Case Study

pFriemFamily Brewers

A brewer and two buddies walk into an ad agency… Sounds like the setup for a bad joke, right?

pFriem Case Study

This guy had a vision
to start the first super
premium craft brewery,
but he needed someone
to craft his brand.

pFriem Case Study

The door was wide open because the
category was overrun with tacky branding.

pFriem Case Study

We looked a long way back for inspiration, to a time when brewers relied on their family names as the only symbol of quality that mattered.

pFriem Case Study

We wanted to focus on
the people behind the
beer. Josh Pfriem also
just happened to have
a super memorable name.

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pFriem Case Study

Today, pFriem is National Mid-Size Brewery
of the Year. Sales are years ahead of schedule.
But we’re most proud of helping Josh fulfill his vision
to create the first super premium craft beer brand.

pFriem Case Study

“I’m always amazed how Sockeye will
go the outer edges of a spectrum in order
to make sure all ideas were explored
and the greatest ideas were not missed.”

-Josh Pfriem, Founder and Master Brewer, pFriem Family Brewers