Duniway Case Study

Duniway

In Portland, Hilton’s Executive Tower
was broke. Culturally, that is.

In the era of Airbnb and boutique hotels,
the hotel had lost relevance in indie Portland.
New ownership wanted to play in the premium hotel
space. We knew luxury wasn’t enough. The new brand
experience needed to resonate with cultural influencers
in Portland and with discerning travelers.

BADASS
PORTLAND
LUXURY

We dug deep into the city’s soul.
We uncovered a true Portland gem.

Duniway Case Study

Abigail Scott Duniway.
An early women’s rights advocate and founder of The New Northwest, a weekly newspaper. So we named the hotel after her and carried her pioneering spirit throughout the hotel.

Duniway Case Study
Duniway Case Study
Duniway Case Study

The Duniway represents the best of Portland:
fearless, independent, disruptive.
More than a name, we created a rich brand experience
and an iconic Portland destination.

Duniway Case Study
Duniway Case Study
Duniway Case Study
Duniway Case Study
Duniway Case Study
Duniway Case Study
Duniway Case Study