adidasGlobal Brand Campaign, 2021

We collaborated with the adidas brand team and their partners—an international group of athletes and artists—to launch a new global campaign, creating films about seeing possibilities through the power of sport.

 

Together, we crafted 60-second and 30-second films celebrating the journey of adidas partners under the brand narrative, Impossible is Nothing.

 

We created 22 films across digital, TV and social platforms, showcasing adidas around the world, as the brand that invites and inspires all people to see possibilities with a desire to shape a better future together.

 

Impossible is Nothing has always been rooted in the adidas brand story, positioning athletes and artists to see possibilities through an attitude of rebellious optimism.

 

We are thrilled and beyond grateful to the adidas team for the opportunity to partner with them on such a powerful brand narrative.

 

Beyoncé never saw limits. She always saw possibilities in celebrating our differences so we all can find our own voice.

As South Africa’s first Black rugby captain, Siya Kolisi saw possibilities to unite all people through the power of sport.

Cyrill Gutsch saw possibilities to work with adidas to give ocean plastics a new home. Together, they partnered to turn plastics into beautiful products so that we could see possibilities to help end plastic waste.

There’s no waiting for change. We see possibilities in standing with Layshia Clarendon, Chiney, Nneka Ogwumike, Elizabeth Cambage, Candace Parker, Angel McCoughtry, Moriah Jefferson who use their platforms to demand justice.

Tifanny Abreu saw possibilities in embracing who she always was. A trans woman. A professional athlete. And an inspiration—for all of us—to be whoever and whatever we want to be.

He never saw rules, Paul Pogba only saw possibilities. He played to his own rhythm. Reinvented the midfield. And inspired all people to see the possibilities in putting their own spin on the game.

Damian Lillard only sees possibilities. By elevating the moment through his game and his voice, we can all see the possibilities of turning Dame Time into our time.