adidasGlobal Brand Campaign, 2021
We collaborated with the adidas brand team and their partners—an international group of athletes and artists—to launch a new global campaign, creating films about seeing possibilities through the power of sport.
Together, we crafted 60-second and 30-second films celebrating the journey of adidas partners under the brand narrative, Impossible is Nothing.
We created 22 films across digital, TV and social platforms, showcasing adidas around the world, as the brand that invites and inspires all people to see possibilities with a desire to shape a better future together.
Impossible is Nothing has always been rooted in the adidas brand story, positioning athletes and artists to see possibilities through an attitude of rebellious optimism.
We are thrilled and beyond grateful to the adidas team for the opportunity to partner with them on such a powerful brand narrative.