BOOST changed the footwear world forever, and we harnessed the power of that spotlight like never before.

We crafted content that amplified everything that

makes BOOST the sensory, iconic, and downright

wonderful experience it truly is.

We developed a series featuring adidas creators and athletes running together, talking about culture, and nodding to how BOOST gives them the energy to take on anything.

adidas doesn’t need to tell people that BOOST is

everywhere. Culture does that for us.

Our films leaned into new ways to show the benefits of BOOST. New styles. New innovations. More BOOST.

The BOOST campaign drove widespread buzz,

and the cultural response was as energetic as

the technology itself.