LegalMirth Provisions
It was the wild, wild west of legalization in Washington, and there was no precedent for cannabis-infused products. We worked with Mirth Provisions to create a drink that celebrated the future of cannabis as if it were the end of the Prohibition Era. The brand identity was inspired by swinging opulence of the twenties and the naming was meant to give consumers permission to indulge as they stepped into the wide world of marijuana. Relax, it’s Legal.