Surprisingly, Oregon has the 10th highest rate of melanoma in the country. OHSU is partnering with us to change that. When we were asked to raise awareness of melanoma statewide, we arrived at a powerful insight: melanoma is the cancer you can stop with your eyes. To encourage Oregonians to start seeing melanoma, we crafted a visually provocative campaign by projecting vibrant messages on people’s bodies to inspire our audience to simply look at their skin to prevent this all too common cancer. The eye-catching, elegant work comes alive in out-of-home, digital, social and print, with startseeingmelanoma.com as the resource to prevention, serving as both a call to action and a touchstone of hope.