The Administration identity

The Administration

The Administration is anti-algorithm, pro-people. We built them a brand identity that was as sturdy as an eighties office park, and still groovy enough to be approachable. Design that leaned into giant lapels, feathered hair, and rolodexes. Their process is analog and human, so the branding had to say that. And say it with floppy disks.

The Administration illustration
The Administration identity and branding system
Copywriting for The Administration
The Adminstration illustration
The Administration copywriting and brand voice
The Administration illustration
The Administration keeps it real