The Eye Love Project
OHSU Casey Eye Institute came to Sockeye looking for a way to make people reconsider their eye health and vision in a positive way. 2020 was the perfect metaphor for vision, and Casey Eye Institute was ready to lead the conversation in Oregon. We quickly realized that the general public doesn’t pay attention to eye health — at least until it becomes a problem. Research shows people perceive going blind as one of “the worst things” that can happen to them. Knowing fear and apathy are barriers to proactive eye care, avoiding alarmist messaging was necessary. Instead, we set out to challenge peoples’ awareness of everything their eyes do for them. And we didn’t stop there.