For their summer campaign, Tillamook wanted to launch a PSA-style effort featuring 92-year-old style influencer Baddie Winkle. After all, people need to understand that not all ice cream is created equal! We collaborated with the Tillamook team to develop the “Partnership for Creamier Ice Cream” campaign. As the President of the Partnership, Baddie uses her platform to communicate what makes ice cream great —more cream, less air.
Sockeye crafted a fun, vibrant series of 15-second and 30-second films for social and digital platforms to engage and encourage consumers to reach for Tillamook’s extra creamy ice cream this summer. The campaign greatly surpassed all benchmarks and goals for page views, email signups, social engagement, and click-through rates.